Cleansing techniques experts swear by

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BECAUSE IT’S NOT JUST WHAT YOU USE, BUT THE WAY THAT YOU USE IT.

HEAD to TOE are Oxfordshire's premier experts on Elemis skincare. Here are some useful tips from our friends at Elemis on the simple art of Cleansing. One of the cornerstones of the ELEMIS philosophy is that skin wellness starts with great cleansing. Get your cleanse correct, and you’ll immediately boost whichever serums or moisturisers you choose to follow it with.

With our diverse selection of cleansers at your fingertips, there’s something to satisfy every woman, skin type and seasonal requirement. So refer to our Elemis trained therapists in order to select the right one for you – then elevate the results with the tips and techniques that our expert therapists swear by.

1. Do the double: Once the slightly troublesome chore of skincare, effective cleansing has really grown in stature thanks to the support of expert dermatologists and facial therapists. As a result, the advice is to do not one, but two cleanses each time. Start with an oil-based cleanser to loosen modern longwear and waterproof make-up formulations. Rinse, then follow with another gel, cream or foam wash of your choice. Always use a cleansing cloth to ensure every last trace of make-up and product is removed efficiently.

2. Think about temperature: Too hot and the water you cleanse with can damage the skin surface. Too cold and it may cause dehydration. So pick the middle ground with some lukewarm water and you’ll get it just right.

3. Beware of bacteria: Professional therapists are sticklers for hygiene – and rightly so. Yet most of us are significantly more lax when we’re in our own homes. A family hand or bath towel can easily be riddled with bacteria that will cause facial breakouts. So keep a towel exclusively for your face and be sure to wash it regularly.

4. The ideal dose: The rule of thumb here is to use around a two penny piece sized of product. It’s easy to think that when it comes to cleanser, ‘the more the better’. The truth is that a small amount of product will cleanse effectively, minimise the risk of product residues – and save you money in the long run.

5. Onwards and upwards: Not only will massaging your cleanser in ensure that it’s distributed smoothly and evenly across the whole face, but it’ll also boost blood circulation and in turn, bolster the oxygen and nutrients delivered to the skin. Start in the centre of the face and work in an upward and outwards direction with just enough pressure so as not to actually drag the skin.

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6. Don’t neglect your neck: It’s all too easy to focus on the face to the detriment of our poor necks. Yet as they’re exposed to the elements and urban pollution in just the same way that our faces are, necks really do need to be cleansed properly.

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7. Make a splash: And finally – the all-important rinse. Because it defeats the cleansing object if a residue of product is left on the surface of the skin. So splash and rinse super well then follow with your favourite serum or moisturiser.

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To book your Elemis facial at HEAD to TOE call (01865) 730044 today.